People have always been drawn to simple solutions and lists as a source of information and advice. Research has shown attention spans are getting shorter and shorter, and even public television’s premier educational program Sesame Street is based on providing snippets of information with fast-changing topics and images to hold a child’s attention and increase retention. The same is true today for adults.
Simply put, marketing is a series of activities that communicates information about a product or service to attract the attention of a target audience and translate that interest into a sale. A marketing plan organizes these activities in a coordinated manner, with each initiative building on the last to create a comprehensive strategy.
To help build the best marketing plan for your spa, keep these facts in mind, as well as the fact that any marketing effort should be directed toward both current and prospective clients. Remember, it is more cost-effective to keep and grow your current base than to attract new customers.