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Marketing: A Top 10 List

By: Carol and Rob Trow
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.

page 5 of 5

Each day, ask yourself: What have I done to grow my business today? If the answer is nothing, make a resolution that this will not happen again. Also, any marketing effort would be enhanced by engaging the services of a professional who is knowledgeable and experienced in targeting programs to your specific, desired market. You cannot and should not be all things to all people. Decide who and what you are, what makes you special and tell the world—or at least everyone in your neighborhood.