As you contemplate the looming economic abyss, and wonder what to do, following are some of my marketing tips and tricks from Ana Loiselle, owner of theSECRET Salon & Spa by Design in Royal Oak, Michigan, to help you through these challenging times.
Don't cut you marketing budget. The recession offers unprecedented opportunities to market in an environment of relatively less noise, because other competing companies cut back.
Avoid spending marketing money on those venues that have never, ever brought you a single client. Focus on marketing efforts that can be traced to sales.