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“Girl, that shade of lipstick looks great on you!”
The beauty business has always enjoyed a certain word-of-mouth evangelism. The promotion of products designed to enhance one’s personal appearance is a practice made more believable when the advice is coming from a friend or acquaintance a consumer can trust. With that in mind, the beauty industry has tried an evolution of approaches that emulate, mimic or leverage the power of word-of-mouth product endorsement.
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