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Professional Skin Care Comes Home

By: Liz Grubow
Posted: August 6, 2008

page 5 of 6

Physician brands Perricone and MD Skincare are two brands seeing vast potential in the Hong Kong market, for example. Murad recently announced its intention to further expand in Asia in order to meet consumer demand there. Rhei Pharmaceuticals, a fully integrated specialty pharmaceuticals company focused on bringing proprietary medicines to the China market, has licensed from Drs. Hans Schreuder Products the exclusive right to market and distribute the Drs. Hans Schreuder Vision for Health Skin Care line throughout Asia. The natural skin care line will be marketed through Rhei’s pharmacy division and sold in pharmacies and spas there. Its flagship scar treatment product will benefit from Rhei’s expertise marketing to medical professionals such as dermatologists and plastic surgery clinics.

Based on early indicators, the Asian market for professional skin care, and China in particular, is set to become the world’s largest market if current growth rates can be sustained.

Tight Budgets, Mass Appeal

While U.S. consumers are obsessed with maintaining a youthful appearance, our current economy and overscheduled lives may signal a shift in behaviors where consumers search out less costly solutions to meet tighter budgets and realize time savings. With food prices increasing at the fastest pace in 17 years and gas prices soaring, disposable income isn’t what it used to be.

Financially strapped consumers, who are not afraid to dig for knowledge about ingredient potency, may discontinue their regular visits to the dermatologist and opt to shop for in-home treatments online, in drug stores, at mass merchants or in beauty and cosmetic retailers.

To address this growth opportunity at mass, Olay has recently introduced a number of products within its successful Regenerist “science behind skin care” line that provide treatments historically only available in a doctor’s office, such as 14 Day Skin Intervention, Filling & Sealing Wrinkle Treatment, Daily Thermal Mini-Peel and the Eye Derma-Pod Anti-Aging Triple Response System.