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Professional Skin Care Comes Home
By: Liz Grubow
Posted: August 6, 2008
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These leading dermatologists are making a remarkable impact as a result of the research behind and the technology involved in the creation of their skin care regimens. These brands have stories and founders that enhance their credibility. Ongoing product innovation supported by proprietary science keeps these brands fresh and relevant to the consumer. The home personal care segment is soaring with consumers expressing their desires to expand a clinical or salon experience at home.
Two other innovative brands migrating into homes first originated in the European pharmacy—L’Oréal’s Vichy Laboratories and Roc. Historically, European women were accustomed to visiting the pharmacy seeking solutions to skin issues. Pharmacists often spent more time with customers, and customers, in turn, preferred the individual guidance and on-going relationships.
Vichy is a leading skin care brand in European pharmacies offering soothing Vichy Thermal Spa Water with the latest ingredients stemming from dermatological research. Vichy’s home kit, the Peel Micro Abrasion Rejuvenating Resurfacing Kit, was developed and designed by dermatologists for the consumer who has photoaged wrinkles and uneven skin. The complete treatment includes four steps—microdermabrasion, peel, neutralizing soothing solution and ongoing antiaging follow-up care. The kit contains three treatments to be used over the course of three weeks followed by an antiaging regimen after each application for three additional weeks post treatment.
Pharmacist Jean-Charles Lissarrague founded Roc in France in 1957. Roc quickly became the skin care leader in France and Lissarrague brought his antiaging expertise to the U.S. in 1999. He has continued to build on his unique understanding of the skin aging process to develop effective skin care solutions. Collaboration with dermatologists produced a Resurfacing Facial Peel Kit, among other products.
Consumers are becoming more receptive to in-home products, in part, because of the product packaging, which is slowly moving from a less medicinal to a more professional, but approachable look and feel. MD Skincare’s packaging is a selection of cohesively branded white bottles and tubes. Functional pump dispensers grace the tops of many of these bottles, which portray a friendly and familiar, white lab coat persona. Perricone’s products have a clinical, medicinal personality with an apothecary feel. Murad’s tagline “Where skin care meets health care,” and the simple and modern bottle shapes, convey a clean and fresh impression in a decidedly professional manner.