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Simplifying Online Advertising Options

By: Mary Blackmon
Posted: June 24, 2008, from the February 2006 issue of Skin Inc. magazine.

page 2 of 6

• Directory marketing

• Targeted content marketing

• Link shares

• E-mail

Search engine marketing. This can be frustrating because it is time-consuming and constantly is changing. And, even worse, just when you think everything is all set, someone can come in at any moment and outbid you, lowering your ad placements and pushing you down the ranks to the bottom of the page.