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Simplifying Online Advertising Options

By: Mary Blackmon
Posted: June 24, 2008, from the February 2006 issue of Skin Inc. magazine.

Advertising online can be a very confusing proposition.

There are so many Web sites out there—not to mention directories, search engines, content sites and e-mail opportunities—that it can be quite overwhelming to the novice online marketer.

But never fear. One must begin somewhere. You may be thinking, “I am fine. I have a Web site!” Unfortunately, that way of thinking and those days are well over. Online marketing is more than essential to growing your business and increasing your revenue, and it is only going to become more so in the future.

Tried-and-true strategies

Following are the fundamental tried-and-true, must-have strategies for online advertising.

• Search engine marketing