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Do you want to cut costs down to the bone, interact with key clients, drive repeat business to your spaand showcase your fabulous new services? E-newsletters are the ticket to efficient communication with pre-qualified clients and are a great way to bring in more revenue.
First things first: developing your list
Give people a reason to want to sign up to receive your e-newsletter—offer a sweepstakes or special benefit on your Web site that coincides with registration. Along with that, feature a pre-checked opt-out offer that reads “Yes, sign me up for XYZ spa’s special offers and updates!” Or you can have an opt-in, which means providing an unchecked box that requires clients to sign up in order to receive the e-newsletter. It is important to realize that you cannot legally market to those who signed up for the sweepstakes, but you can market to those who asked to receive your e-newsletter. Marketing to just anyone is known as spam,and it is illegal.
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