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Marketing for a Bad Economy

Winter Johnson November 2006 issue of Skin Inc. magazine

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Although spas in affluent communities continue to serve a dedicated clientele who are committed to health and wellness, facilities in other areas are having a more difficult time in maintaining productivity. Factors ranging from high energy prices to job insecurity are leading many clients to view spas as a discretionary expense rather than as an investment in their overall health.

“I tell my clients that it’s important to take care of their skin and explain to them all of the benefits,” says Christine Delos Reyes, manager of Jeanne Hall Therapy in Derry, New Hampshire. “Their excuses are: ‘I have a kid in college and one at home.’ ”

“Not only have there been changes in gas prices, but also locally you have the paper mill that has been in danger of layoffs, or even might close, which will affect the entire community,” says Ingrid Langley, owner of Ingrid S. Skin Care in Lincoln, Maine.

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