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Defining Your Spa

By: Naomi Serviss
Posted: June 4, 2008, from the February 2007 issue of Skin Inc. magazine.

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Guests can sign up for courses in stargazing and star-mapping. The theme is even followed in every guest’s room. “At turn-down, a little astronomy booklet is placed in the room,” Beal states. “You can even receive a ‘Star Menu’ that highlights what to look for at night.”

Another optional activity offered by Ventana Canyon Ranch is nighttime hiking around the resort. “We utilize a hiking specialist for all the holiday seasons that we call the Awake and Aware hikes,” said Beal.

Many guests at Canyon Ranch also add Jeep tours through nearby mountains to their excursion choices. “Anything the guest wants, we try to accommodate,” said Beal. “We even set up Barbecue Adventures or a visit to Old Tucson, a replica of the Old West.”

Specialty programs

Offering a wide variety of tailor-made treatments and programs also can endear your spa to visitors. “I think the thing boosting business the most is the level of medical treatments we have right on site,” says Erinn Figg, public relations director of the Canyon Ranch’s Tucson location. “We have a new partnership with the Cleveland Clinic and the combination of our board-certified specialists and theirs is outstanding.”

One of the spa’s signature services is its executive program that caters to businesspeople who may find themselves drained by their day-to-day activities. “A lot of our guests are successful and stressed-out, and they work toward achieving their health goals here,” Figg says.