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What's in a Name?
By: Melinda Taschetta-Millane
Posted: June 4, 2008, from the February 2007 issue of Skin Inc. magazine.
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1996: The Complete Business Guide for Face & Body Care—the combination of allied disciplines continued to be blended into spa business. We acknowledged that it is this combination that boosts a spa’s business to the next level, and the magazine strived to be the reader’s complete guide on how to reach that next level.
2006: The Complete Business Guide for Spa Professionals—along with our updated new look and feel, we added an updated tagline to better reflect the spa audience that we reach.
And now here we are in 2007, continuing with our growth, and entering our 19th year. Skin Inc. magazine sees its readers as partners in the industry. It is the magazine’s mission to provide you—our audience—with practical business information and applications that you can put to use in your business. We want you to be able to put ideas and solutions found on our pages into use on a monthly basis. We offer Spa Business Solutions. And there you have it—a new tagline is born.