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What's in a Name?
By: Melinda Taschetta-Millane
Posted: June 4, 2008, from the February 2007 issue of Skin Inc. magazine.
When you think about it, a name, title or phrase can really say a lot about a person, subject or even a publication.
Take Skin Inc. magazine’s tagline, for example. You know what a tagline is—an often repeated phrase associated with an individual, organization or product. It has been interesting to see ours evolve throughout the years, along with the magazine’s content. With each new phase of growth the magazine has seen, the tagline has remained on the cusp of what our content delivers.
Fall 1988: Business and Science for Skin Care Professionals—our debut issue! The magazine’s mission was to communicate the experiences of estheticians, and to share the latest information available on both the science and business of skin care.
1991: The Business Magazine for Skin Care Facilities—our tagline changed to better reflect our readership. We recognized that the success of any professional spa business depends on the blend of quality services and strong business acumen.
1994: The Business Magazine for Skin Care Professionals—slightly refocused on the individual rather than the business environment.