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Get New Clients While Giving Back to the Community

By: Aaron Sonnenschein
Posted: October 31, 2012, from the November 2012 issue of Skin Inc. magazine.

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Revive your client base, increase your cash flow, and keep your staff busy and satisfied with new, loyal, returning clients, while helping a worthwhile cause. If many facilities started a program like this, it would do so much good for the industry, and even the world. It’s a win-win for everyone.

Aaron Sonnenschein began his career in the professional salon industry at 16, working at Hart Beauty Supply Company, which he later purchased with his wife, Jamie. With a degree in management and marketing from Chicago’s DePaul University, he launched JAS International, an import and visual merchandising company. Later working for Mid City/Salon Centric, a division of L’Oréal USA, Sonnenschein is now district manager for Dermalogica.