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Get New Clients While Giving Back to the Community

November 2012 issue of Skin Inc. magazine

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In order to get massive numbers of nonrepeat clients through the doors, many skin care facilities might consider giving a daily deal website, such as Groupon, half of its service dollars, or perhaps $35 on a $70 service. Instead, what about giving that $35 to a charity that needs it while at the same time servicing a potential new client that might become a regular?

There are so many causes and charities that people are passionate about for a variety of reasons. Even baseball teams, cheerleading squads and Boy Scouts need to raise money. Don’t you think all of those moms would jump at a professional service to nurture themselves while at the same time donating to their organization rather than having to sell another box of cookies? Certain groups might have hundreds of members all with friends and families who would be willing to make donations while enjoying a professional skin care service, and who might not be able to afford both.

Now is the time to increase your client list while giving back to the community. Contact the head of your chosen organization and offer a four-week special for all its members, and their friends and families. Make sure that the group you choose is a tax-deductible organization, and then check with your accountant to see if your donation could also be tax-deductible for your facility. Pick a service in your skin care facility that you want to build up, and offer to donate half of the price (or various percentages) of the service back to the organization. Print a flier or guest pass outlining the details of the offer, explaining the donation aspect, and then request that you attend the next meeting to meet the members and pass the fliers out, giving each member as many as they would like. Include a space at the bottom or on the back of the sheet for the person receiving the service to list all of her contact information, including e-mail address, to add to your database. You can even specify certain times this special offer will not be allowed, in order to avoid affecting the highest-volume time slots in your schedule; for example: “Offer not available on Fridays or Saturdays.”

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