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Give the Gift of Great Skin
By: Louis Silberman
Posted: September 28, 2012, from the October 2012 issue of Skin Inc. magazine.
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Microdermabrasion. Microdermabrasion is another treatment that is great for the winter months because it offers deep skin exfoliation. This noninvasive procedure sloughs dead cells from the skin’s outer layer, and is a procedure that is increasing in popularity. According to data from the American Society of Plastic Surgeons, skin care professionals saw a 9% increase in microdermabrasion treatments last year, so it’s a good procedure to add to your repertoire.
High-tech treatments. Incorporating high-tech treatments into your skin care facility’s menu is also something to strongly consider. These treatments can provide noticeable results for reducing the appearance of rosacea, a reddish, rashlike skin condition that often flares up in the winter. Laser and intense pulsed light (IPL) technology can lessen the symptoms of rosacea by targeting pigment in the large blood vessels, breaking down the capillaries and allowing the body to naturally absorb them. Light-based treatments can also be used year-round to reduce the appearance of wrinkles, fine lines, sun spots and other blemishes.
At-home care. At home, clients can benefit from using a moisturizing, cream-based cleanser as opposed to a water-based one. Be sure to recommend appropriate in-spa purchases at the end of treatments. Also, encourage clients to buy a humidifier to infuse moisture into the air at home, and remind them that sunscreen is important during the winter months, as well.
’Tis the season for bundles
During the holiday season, use words that offer an alternative to dry, winter-worn skin, such as “glow,” “renew” and “radiate” to brand beauty packages that can be enjoyed by clients themselves or given as gifts. Bundles can include multiple treatments that moisturize, exfoliate and soften skin all over the body. For example, some clients may be interested in getting a Glow From Head to Toe special, which may include a moisture-infusing facial and a slimming, smoothing body wrap or high-tech cellulite-reduction treatment. In fact, according to www.shapefit.com, more than 85% of women have cellulite, and many want to get rid of it. A combination of these treatments can offer clients a way to reduce the appearance of cellulite as they prepare for a round of holiday parties and events.
Body wraps typically include an exfoliating scrub and an application of a smoothing cream before the body is enveloped in a special plastic wrap, and high- tech cellulite treatments can incorporate a number of modalities, including infrared light, radio frequency energy and ultrasound technology.