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Give the Gift of Great Skin
By: Louis Silberman
Posted: September 28, 2012, from the October 2012 issue of Skin Inc. magazine.
Editor’s note: As always, Skin Inc. magazine recommends that skin care professionals obtain the proper training before offering any new treatments in their skin care facility.
Winter is the time of year when clients are coming to skin care professionals with the standard seasonal skin woes. The main culprit is often a lack of moisture in the air that can lead to dull, dry skin. Constantly moving back and forth between the chilly outdoors and heated indoors can wreak havoc on skin, as well.
In addition to the elements, many clients will be experiencing the results of higher levels of stress on the skin. The winter months are busy ones—they include Halloween, followed by Thanksgiving and, before you know it, the December holidays are here and the new year has arrived. While clients will be spending much of this time helping others enjoy winter festivities, encourage them to give a gift to themselves—the gift of great skin.
Develop a cold-weather regimen
Winter is a good time to remind clients that skin care routines need to be changed seasonally. A fall/winter regimen of care should include regularly scheduled treatments that gently exfoliate and moisturize.
Seasonal services. Offering variations of traditional facials using nourishing seasonal ingredients, such as pumpkin, honey and cinnamon, can soothe a client’s parched skin and provide some much-needed rejuvenation time. You can up-sell services by providing similar treatments to soften dry, cracked hands and feet— two common complaints among clients dealing with chilly temperatures.