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Working Successfully With Daily Deal Websites

By: Scott Callahan
Posted: July 27, 2012, from the August 2012 issue of Skin Inc. magazine.

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Daily deal programs are a fact of life and are here to stay. It is important to adapt and become proficient in understanding how these deals should be structured. The key to running a successful daily deal program is not in how much you sell through the deal … it is in the number of potential clients who purchase the up-sell. That is the true measure of your success.

Scott Callahan is the clinic administrator of Massage Envy in Bedford Hills, NY. With a background in business, Callahan provides a unique skill set in his role in spa management. Before joining Massage Envy, Callahan was managing partner with Imagine Event Management and Promotion, a marketing and branding consulting company that works with the spa industry.