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Glen Ellyn's Downtown Spa Hop: A Case Study

By: Sara Mason
Posted: May 31, 2012, from the June 2012 issue of Skin Inc. magazine.

page 5 of 5

By planning such events to heighten the awareness and visibility of downtown Glen Ellyn, it becomes a destination for shoppers and diners, not only for residents, but also for visitors from surrounding communities and the metro area. What kind of success would your area experience from this type of event? For Glen Ellyn: “It’s a win-win for the community and local businesses, including our incredible spas and salons,” says White.

Sara Mason is a freelance writer located in the Chicago area. She is a former associate editor of Skin Inc. magazine and former managing editor of GCI magazine.