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Use Testimonials to Grow Your Spa

By: Pam Lontos
Posted: May 31, 2012, from the June 2012 issue of Skin Inc. magazine.

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The next time you’re writing copy for an advertisement or marketing piece, simply go to your past testimonials. It’s always better when someone else sings your praises, so let your clients sell for you. The sooner you start using testimonials in every marketing message you create, the sooner you’ll realize that testimonials really are the ultimate sales tool.

Pam Lontos is president of Pam Lontos Consulting. She founded PR/PR Public Relations and is a past vice president of sales for Disney’s Shamrock Broadcasting. She is the author of I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success (Morgan James Publishing, 2008). She can be contacted at 407-522-8630 or pamlontos@gmail.com.