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Building a Steady Client Base

By: LeAnne Velona
Posted: March 30, 2012, from the April 2012 issue of Skin Inc. magazine.

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These tips will provide a step up in standing out among the crowd, but it’s important to not lose sight of your core business as a skin care professional. In addition to client relationships and customer service, education is the third cornerstone of maintaining and growing your client base. Never stop learning. Your clients are always seeking out the latest trends, beauty services and products. Be the expert that shows them new products and treatments that work. Stay up to date on the latest trends in the skin care industry to position yourself as a valuable client resource. (Editor’s note: Support your expertise by taking the Physiology of the Skin online video education course at learn.SkinInc.com.)

LeAnne Velona, director of esthetics & massage therapy education for Marinello Schools of Beauty, has been a certified licensed esthetician for more than 18 years. She is also a licensed holistic health practitioner. Before her current position, Velona worked as a practicing esthetician and massage therapist at spas and resorts throughout California, in addition to serving as an international educator and consultant. She can be contacted at leanne.velona@marinello.com.