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Try a Last-minute Valentine's Day Gift Card Campaign for Men

Posted: February 13, 2012

Valentine's Day gift card sales shouldn't just be for female clients. Consider doing a last-minute gift card push today for your male clients, or encourage your female clients to purchase a Valentine's Day gift card for the men in their lives. According to the International SPA Association's (ISPA) 2011 U.S. Industry Study, which reported that 45% of spas offer packages aimed at men. Resort/hotel spas are most active on that front, with 65% offering special packages geared toward men. The No. 1 reason men go to the spa worldwide is to reduce/relieve stress.

“Men are frequently introduced to the benefits of spas by their wives, girlfriends or moms, and once they have that first spa experience – they are hooked,” says ISPA president Lynne McNees. "Giving your Valentine the gift of spa is a thoughtful way to convey the importance of making spa visits part of an overall health and wellness routine.”

Following are examples of a wide variety of options that provide a needed time-out for men. Whether your clients are seeking an express treatment or a get-away excursion this sampling of offerings from ISPA members will inspire you to put together a memorable experience.