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Tap Into the Power of Mobile Marketing

By: Thomas Boersma
Posted: January 30, 2012, from the February 2012 issue of Skin Inc. magazine.

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Networking and marketing are synonymous with mobile business management. Mobility provides spa owners with the freedom to build their brand and their business from anywhere, allowing networking to simply happen. The same simple process of adding a new contact to your phone could be adding revenue to your business and building your social network. Having the key of business mobility allows every person you meet to be a potential client and a potential piece of your advertising puzzle. Business mobility gives you the power to make business happen anywhere and anytime.

Thom Boersma worked as a corporate trainer for Borders Group, Inc. for more than five years, and is now the marketing and advertising coordinator for DaySmart Software, the makers of Orchid Medical Spa Software, as well as a writer and a photographer. He can be contacted at 248-491-0183 or via e-mail at