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Client Retention Based on Real Results

By: Zein Obagi, MD
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.

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There are a variety of products available that raise the bar for skin therapy, including many that offer the prescriptive use of active vitamin A. Your approach to creating healthy skin should be very thorough and therapeutic, designed to stimulate the natural creation of new skin cells through powerful ingredients, such as retinol, antioxidants, salicylic acid, botanical extracts, UVA- and UVB-blockers, and enhanced delivery systems. This philosophy involves four essential phases that bridge the gap between medical products and everyday skin care: therapeutic, maintenance, daily skin care and protection.

Offer real results

In conclusion, client retention is not based on offering discounts, deals, coupons or gimmicks. As a trained skin care expert, you should aim to set your skin care facility apart from the crowd by offering real science, real therapy and real results.

Zein Obagi, MD, is a dermatologist in Beverly Hills, California, and the founder of ZO Skin Health, a range of skin care products sold through physicians and medical spas worldwide.