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Reaching Consumers

By: Melinda Taschetta-Millane
Posted: December 1, 2011, from the December 2011 issue of Skin Inc. magazine.

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This is a challenge that every spa faces—getting people to walk through the doors—and it ties right back into Spa Week, as well. For this industry to grow and spread the word about wellness, it’s all about getting the word out about the benefits of professional skin care and a routine maintenance program.

Huntley’s advice? “Skin care is probably the one thing in this industry that is always changing,” she said. “You need to be on the pulse point of that, and you need to be in touch with what is up-and-coming.”

Several articles in this issue will help you tap into the pulse of today’s state of the industry. On Page 46, my article on “Industry Trends: Coming Full Circle,” which details how spas are changing the way they do business. And on Page 56, you will find Part III of Mario Montalvo’s “An Industry of Progress” series, which examines the industry’s past, present and future.

I think Huntley summed up the spa sentiment well when she said, “At Kohler Waters Spa, we really stay true to the spa. It’s all about wellness.”