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Spa Marketing Ahead of the Curve

By: Leslie Lyon
Posted: October 28, 2011, from the November 2011 issue of Skin Inc. magazine.

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Use this third revenue stream to lower your costs of doing business. Set up an e-commerce website to sell your skin care products and services online, or use the ad-supported model where you offer information at no cost to users, and collect advertising dollars from companies who will pay for exposure to those users.

5. Mobile marketing

More than four billion people use cell phones, and 450 million use the Web as a fully mobile experience. Start collecting mobile contact numbers now because, before you know it, mobile ads will be a primary form of advertising, and you’ll have missed that boat. Smartphones often display websites nicely, but consider eventually upgrading your website to a mobile-friendly format.

Leslie Lyon is the president of Spas2b Inc., a full-service spa business development, consulting and training company based in Ontario, Canada. Involved with the health and beauty industry for more than 30 years, Lyon currently is an educator, platform speaker, blogger, published columnist and freelance writer for prominent spa trade publications and websites worldwide.