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7 Secrets to Developing an Effective Spa Menu

By: Dori Soukup
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.

page 4 of 4

Do change your menu; it is very important. Keep your offerings fresh and up-to-date. Gather a group of your loyal clients who represent the majority of your target market to share new treatments or programs you are considering. Have them experience the new treatments, discuss price points and results, then make a good, well-researched decision. Your menu should be assessed and tweaked at least once per year.

Investing in a professional copywriter and designer is worth the money to portray a great image and to position your spa properly. There are consulting firms and instructional materials to help you plan, develop a great concept, and properly promote and sell your services. Remember: Your menu tells the world who you are.

Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa business development, advanced education and BizTools. During the past 10 years, she has contributed to the success of spa companies worldwide. Soukup is a published author who has been featured in national and international trade publications.