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7 Secrets to Developing an Effective Spa Menu

By: Dori Soukup
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.

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Don’t offer too many treatments; more does not mean better. Too many options will confuse clients and actually lower your reservation rate.

Do keep your menu simple by limiting the number of treatments, and organizing your treatment options by category and subcategory. This makes it easier to select treatments.

6. Menu structure

Don’t list à la carte options at the beginning of your menu. Frequently when spas offer packages, they list their packages in the back of the menu.

Do place your packages, programs and series in the front of the menu, and list à la carte after your packages and programs. This practice will help sell more packages, increasing your revenue. An ideal booklet menu structure is: cover, welcome, packages, programs, à la carte, spa boutique, how to spa and back cover.

7. Menu assessment

Don’t keep the same menu for a long period of time; more than one year without change is a mistake. If you have items on your menu that are not selling, remove and replace them with new options.