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Throw Your Clients a Pretty Party!

By: Mark Lees, PhD
Posted: June 28, 2011, from the July 2011 issue of Skin Inc. magazine.

What started out as a client appreciation night ended up being a really fun game-filled party that not only stimulated business and thanked our clients, but also re-energized our professional team.

What it was: A fun-filled night with educational presentations on skin care and makeup mixed with games and fun.

The theme: Pre-Valentine’s Day, so everything was pink. The evening began with pink champagne and pink nibbles on a table with pink tulips in a room covered in pink streamers.

Where it was held: In a large meeting room at the spa that seats 40 people theater-style.

How it was promoted: Because it was a client appreciation party, it was promoted via flyers in the spa for six weeks before the party, as well as through a series of weekly e-blasts for four weeks before the party. Clients were encouraged to bring a friend and many did.