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Tweeting Your Way to the Top

By: Louis Silberman
Posted: April 29, 2011, from the May 2011 issue of Skin Inc. magazine.

page 3 of 3

Remember, social media is just that … social. Do not follow the status quo, because creativity is the top factor in capturing people’s attention. Being proactive about your outreach, responding quickly to online comments, and posting unique and helpful information is critical to your success in this new medium.

Louis Silberman is the president of National Laser Institute, a leading school specializing in cosmetic laser training. As an expert in laser esthetics education, Silberman created some of the most respected laser training programs in the country for esthetic professionals.