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Spa Marketing on a Budget

By John Uhrig
Posted: November 28, 2007, from the December 2007 issue of Skin Inc. magazine.

page 2 of 2

Appropriate a message
      When you see a spa industry subject or an article on a subject that might interest your clients, send them a copy with a letter saying, “I thought you might be interested in this.” You’re making a personal connection with your client and, in the process, associating yourself with the authority or information quoted in the article.

Tried-and-true methods
      Don’t dismiss time-honored solutions that increase your company’s public profile. These simple spa marketing ideas, such as sponsoring a humanitarian event or offering services to a local minor league sports team, get your name notably recognized, and that’s really what counts.
      Spa marketing does not have to be difficult or expensive—it’s simply a matter of putting your thinking cap on and coming up with intuitive, inventive ideas. Most importantly, don’t wait for things to come to you—take the initiative and make them happen yourself. It’s time to take action.