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Bringing in Promotions
By: Wendy Lewis
Posted: January 28, 2011, from the February 2011 issue of Skin Inc. magazine.
Promotional fliers and mailers can feature seasonal themes to keep them fresh and intriguing.
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They may not always tell you, but people notice when you make an extra effort, and they will tell other people about your facility. In the end, delivering good quality service is likely to bring in more new customers than even clever promotions and price slashing.
Wendy Lewis is president of Wendy Lewis & Co Ltd., a global esthetics consultancy founded in 1997 in New York, with locations in London and Palm Beach. Lewis also is the author of 10 books, including Plastic Makes Perfect: The Complete Cosmetic Beauty Guide (Orion, 2007), and is a frequent guest lecturer on esthetic practice development, cosmeceuticals and global beauty trends at conferences worldwide. She serves on the advisory board of the HBA Global Expo, and is the founder and editor in chief of www.beautyinthebag.com.