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Social Media in the Spa

By: Melinda Taschetta-Millane
Posted: October 26, 2010, from the November 2010 issue of Skin Inc. magazine.

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NuU Medspa loves Twitter, according to Gina Virgilio, public relations director for NuU Medspa in Oak Brook, IL. “Using Twitter, we are able to pass on pertinent information from other surgical/medical professionals, as well as provide firsthand experiences with other surgeons and medical staff.”

And, for many, traditional word-of-mouth still prevails. “To me there has been no better way to connect with new clients than word-of-mouth,” says Annmarie Cerundolo, an esthetician at Vintage Salon and Day Spa in Rowley, MA. “The Internet via e-mail and our website have also been invaluable tools in keeping clients aware of any promotions, or just to send a ‘we miss you’ or ‘welcome back’ promo. Word-of-mouth has sent many new clients to our website and ultimately to our day spa.”

No doubt about it, social media is the “it” marketing tool. If you need help getting started at your spa, seek out additional training and courses, such as the Advanced Education session about social media presented by John Miller of ConnectMedia Ventures at Face & Body Midwest on March 12, 2011. To read more responses from your peers about social media and how they are using it in the spa, visit www.SkinInc.com/survey/?question=24.