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Social Media in the Spa

Melinda Taschetta-Millane November 2011 issue of Skin Inc. magazine

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The electronic age is here, and I must admit that it has taken some time for me to fully grasp its vast concepts and applications. This technology simply wasn’t around during my developmental years and college training.

I’m a member of Generation X,and am one of the many who didn’t grow up in the electronic age doing my high school—or even college—homework on a computer. There were no handheld electronic devices and certainly no cell phones on which to tweet, text or post my thoughts on Facebook. So for me, the past decade in particular has been a continuous growth cycle of learning, educating myself and finding out what I need to know—and how to apply it—to stay on top of today’s fast-paced technological environment.

Technology certainly has its place in the spa world. In my early days with Skin Inc. magazine, few of our readers had e-mail addresses or Internet access. Today, the vast majority have beautiful websites that are helping profits roll in by touting special online promotions and loyalty discounts. Our April “Vocal Point” online survey asked viewers “What social media outlet is your favorite, and how do you use it to connect to current and potential clients?”

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Speaking of Technology

SkinInc.com was named Best Website at the Niche Digital Conference held recently in Chicago. The Digital Nichees recognize small- and medium-sized publications with targeted audiences that have harnessed the power of these new technologies to boost readership, increase engagement and create new revenue streams.

SkinInc.com was judged on the traditional elements of graphic design, functionality and navigational elements, as well as content and effective use of the Web medium.

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