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During the last two years, social media has exploded and brands and companies have embraced it, whether actively or reluctantly, in addition to—and not instead of—traditional media. What started with MySpace now includes Facebook, LinkedIn, Twitter, YouTube, Foursquare and more. Social media is not a trend; it is here to stay. Every type of brand is jumping on board from beverage companies such as Coca Cola to fashion stylists such as Rachel Zoe to wellness industry leaders such as Skin Inc. magazine and the International SPA Association. Whether your business is a large spa or a start-up, social media will prove to be a valuable marketing tool.
The key difference between social media and traditional media is that social media is a two-way conversation. You cannot control the message with social media—your Facebook fans can post anything they want on your brand wall.
Facebook fan page
Begin by creating your account and personal profile page. When creating your profile, make sure to include your business website URL, contact information and company description. A perfect area for entering your business information is the box titled “Write something about yourself.”
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