Sign in

Turning Client Courtship Into Marriage

Regina M. Tucker July 2014 issue of Skin Inc. magazine
Turning Client Courtship Into Marriage

Get the Skinny! This is just part of the article. Want the complete story, plus a host of other cutting-edge articles to make your job easier? Sign up!

In today’s economy, clients often experiment with trading in expensive spa treatments for do-it-yourself alternatives or bargain options. Due to the competitive marketplace, many skin care facilities are fighting for brand loyalty and aiming to protect their relationships with clients. Turning client courtship into a lasting partnership is not an easy task for businesses. However, when skillfully and strategically done, it can be the cornerstone of profitability.

In 2011, SymphonyIRI Group put together the report, “Brand Loyalty: How Understanding Brand Equity Impacts Brand Loyalty and Delivers to the Top and Bottom Line.” Although not geared toward spas, many of the findings make sense for spa owners and stakeholders. To turn client courtship into a lasting partnership, consider the following actions from the report.


A business’s team should consistently be working to discover ways to improve and innovate. From new services, technological advances and product innovations, there are many ways to innovate. Consider the following.

Want the rest of the story? Simply sign up. It’s easy. Plus, it only takes 1 minute and it’s free!



Welcome to the new!

Delivering the best information on the spa, skin care and wellness industry is our passion, and we’ve worked hard to design a powerful new website that incorporates cutting-edge technology to bring you:

  • Mobile-friendly Design
  • Integrated Sample Request
  • Refreshed Look and Feel
  • Dynamic Content
  • Free Registration

Mobile-friendly Design

Providing a unified experience from mobile to desktop, responsive design allows you to access Skin Inc. content from any device, whether you’re in the treatment room, at home or on the go!

Integrated Sample Request

Visit Featured Product pages to quickly and easily identify new suppliers and request product samples and information.

Dynamic Content

Articles are now linked with relevant products so you can find the products and treatments you need to provide the best results for your clients.

Free Registration

Create your user account to gain unlimited access to Skin Inc.’s unparalleled content.

Enjoy the New!

Thank you for joining the Skin Inc. community of passionate skin care professionals. We look forward to providing you the best information to enhance your career!