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The Main Event

By: Cathy Christensen
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.
Living Eleven Las Vegas

The Eleven Spa Las Vegas location evokes Old-Hollywood glamour in a state-of-the-art event space.

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Whether you are just building your spa or are looking for a way to add revenue and interest to your existing property, event spaces can add a new dimension, not only helping your spa stand out from the competition, but also adding to your profit margins, as well.

“In this economy, it’s nice to be flexible, and the more ways you can do that, the more likely you are to survive until things get really good again,” says Lamar. “Start thinking outside the box and thinking of your property as less of a spa space and more a meeting space—a place where people can gather together. Instead of focusing on how we can get people to come in for a massage, we focus on how we can get people in period. Once they are here, they can pick up a menu and try to find a reason to come back.”