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The Main Event
By: Cathy Christensen
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.
The Eleven Spa Las Vegas location evokes Old-Hollywood glamour in a state-of-the-art event space.
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Urbàna also doesn’t hire additional staff during events, but does bring in team members from its other location to help shoulder the workload. “I don’t think we would ever want to do any event without bringing in at least one person,” says Goodwin, who often works events alongside her team. “If I can be at an event, I can answer phones, or be a backup, or give tours. We find when we do have groups in, there’s a lot of curiosity about the remainder of the space, and those tours often result in new clients.”
Word-of-mouth advertising, along with the spa’s Web site, serves as the event room’s primary marketing tool. “There is a pretty big demand for event spaces. We get referrals and might have someone who works in the events industry refer people to us,” explains Goodwin. In regard to food, because the spa has a tea bar already operating on the premises, food service is available in-house.
“We do a lot of events during our regular hours, which run weekdays until 10 pm. If you want to have an event outside of regular business hours, it is $1,000 for a three-hour event with a required 20% gratuity,” says Goodwin, who confirms that event business is important to Urbàna’s bottom line. “We saw a drop in the events with the economic woes, and I would say within the past two or three months, we’ve seen a turnaround with those who want events again.”
The Lamar Everyday Spa, Scottsdale, Arizona. At The Lamar Everyday Spa in Scottsdale, Arizona, there are two rooms available for events: The 800-square-foot Palm Room features banquet rounds and can have stadium-style seating, allowing for the ability to host functions, and the spa also has the 750-square-foot Bamboo Room.
“We’re a unique crossbreed between a day spa and a resort spa, so we have all the resort facilities, and when the resorts around us aren’t able to host an event, they refer that business to us,” explains owner Heidi Lamar. The rooms are a muted golden yellow, welcoming to both women and men and not too overpowering for a corporate group, and the space is handled by the guest services manager who oversees the front desk staff, the use of the room and the spa services that may be part of the event. Currently, catering is done with a partner, although the property is in the process of building a 700-square-foot café that will allow for the food service to be done in-house.