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The Main Event

By: Cathy Christensen
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.
Living Eleven Las Vegas

The Eleven Spa Las Vegas location evokes Old-Hollywood glamour in a state-of-the-art event space.

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“We make sure everyone who comes into the spa is aware of the party room. We have a sign in front, it is also on our Web site, menu and fliers, and we advertise in the paper. The word is getting out there. This month, we’ve booked three parties,” explains Consi. “The investment is minimal to redo a room; it’s walls and furniture and making it comfortable. If the spa is slow, you’re getting a group of 10–20 people in during a 24-hour period. You can’t beat that.”

Mid-to-large-sized spa spaces

Larger spas often have the ability to accommodate more elaborate events, such as corporate meetings and motivational speaking engagements, resulting in satisfied clients who have the option of enhancing their gatherings with spa services.

Urbàna Cityspa & Teabar, Charlotte and Huntersville, North Carolina. At North Carolina’s Urbàna Cityspa & Teabar, a facility with the main focus of fusing spa with tea in an aesthetically pleasing environment, a variety of events are hosted at both of the spa’s locations—a 3,500-square-foot room at the Charlotte spa and a 4,250-square-foot space at the Huntersville location.

“When looking at the social aspect of spa and tea, it seemed to be something that would work, but it wasn’t a sure thing. It seemed important to do something different, and it came together beautifully,” explains owner Nancy Goodwin. “One of the things I had heard when building my spa was that a multipurpose space was good to have and in terms of something in the back of the spa, it can be used in a variety of modalities.” Corporate events, birthday parties, baby showers, trunk shows and fundraisers have all been hosted in the spa’s lounge area.

Because noise control does tend to be a problem with some events, the staff sometimes has to run interference by informing clients before their appointments in case the noise is a problem. If the client keeps her appointment and the event is something that allows for a variety of people, the spa also invites the client to join in the event after her treatment concludes.