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The Main Event
By: Cathy Christensen
Posted: December 31, 2009, from the January 2010 issue of Skin Inc. magazine.
The Eleven Spa Las Vegas location evokes Old-Hollywood glamour in a state-of-the-art event space.
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Because it is a small spa and events aren’t part of its core business, the staff at Flic takes care of the details, keeping all the event planning, catering and decorating in-house. “We serve good, hearty, healthy meals here, and we like to support local businesses, so we order fresh from neighborhood restaurants, and they deliver it. The food is terrific, and the decorations come from my home. We bring in fresh flowers, and we really put a great deal of attention into it,” explains Santos.
And although events don’t bring a considerable amount of direct profit into the spa, Santos believes what the spa has earned from word-of-mouth is significant. “When the bride comes in, she brings in people who may not know about the spa and hopefully will become future clients,” says Santos, who credits personal gratification as the biggest reward of the event room. “We experience such joy with it and the clients are so relaxed. They are already in a good mood and it only adds to their experience.”
LaCole Salon & Spa, Seaford, New York. Another spa that offers an event space is the 4,000 square-foot LaCole Salon & Spa in Seaford, New York, which opened in February 2008. A perfect example of working with a space that wasn’t built to specification, the event room was a storage area for the previous business in the building—a 99 cent store. “We weren’t sure what to do with the space, and we thought about maybe making it a yoga studio. We got the idea for an event area from our massage therapist who said that some spas host parties and decided to design it like a living room,” explains Nicole Consi, who co-owns the spa with her sister Laura Giacalone.
The space doubles as a relaxation room available to spa clients before or after treatments, and the 400-square-foot area features hardwood floors and walls painted in a dark chocolate brown, with three couches, four swivel chairs and a buffet table. The majority of the events held at the spa are sweet 16 parties, as well as children’s parties, bachelorette parties and general get-togethers. “Normally, we do three services during the parties: manis, pedis and express facials. We find out how many women are coming and have the clients choose their services, and we give our staff a list of what each client is getting done and they cycle through,” explains Giacalone.
The spa doesn’t hire additional staff to bear the burden of the events, instead relying on its current team to pitch in. It also offers the option of renting the room and allowing clients to bring in their own food at $250 for an average of four hours. With food, such as homemade wraps or specialties from a local deli or bagel store, the fee is $375.