Stephanie Chwah, Owner, Touch Companies Inc.Wellness Center & Day Spa, Rosemont, Illinois
We use promotions more or less; we don’t like starting off with discouting services because sometimes when they see 10% it’s not a lot. Some services tend to bring in more money than others, so if someone is getting massage, we make more off massage than a mani/pedi, but they have to do both services in order to get the promotion. Both services get booked quicker, people are doing both services. If a client is in for a massage, we let clients know if there are openings during appointment reminders, we let them know that they got that service. Sometimes last minute clients, a lot of them will say yes as long as you offer it to them with an incentive of a promotion or discount, they accept it a little better. We still offer 10% or more off, but in a shorter amount of time.
We always have incentives for new clients, but we will offer 30% where they have a very limited time frame, if they don’t, then it’s just a reminder to get in. We do it for when we have a new treatment incentive or an upgrade or add on. And we do e-mail blasts when we are not busy. To fill up books, when most of our clients leave, we try to get them to reschedule right away. If they don’t schedule when they leave, they won’t schedule for months.