The Economic Influence

By: Cathy Christensen

Posted: February 26, 2009, from the March 2009 issue of Skin Inc. magazine.

page 5 of 5

Although the trends this year aren’t as entertaining or indulgent as in years past, they reflect the utilitarian, business-oriented focus spas are taking in order to survive to see 2010. And in the end, that is the main goal.

“We are in a week by week, day by day process,” explains Swalheim, and this process has had to become a more diligent one. “We are making our decisions much more carefully than we did in the past,” says Donovan. “You know those business classes that you took … you are using those now. The tough economy is making people better stewards of their money. Clients are also being more careful and that’s a good thing. It has forced individuals and businesses to think about what they really need.”