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A Twist on Urgency

By: Annette Delagrange
Posted: February 25, 2009, from the March 2009 issue of Skin Inc. magazine.
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I take from Elaine’s comments that financial benchmarks and reports must be heeded immediately; however, now is the time to concentrate on and improve what you do best rather than add to your product mix too hastily. At the same time, you must focus on the external more than the internal—your sense of perception will be off without outside input. Know what your current and prospective clients want, and be sure to listen to your team members, but don’t let them lose sight of your position as a manager and a leader. Guard your time in order to stay on track for your goals, and avoid creating a crisis by extending goals. You want your employees to say, “Wow, this is tough but meaningful,” not, “Wow, this is completely unattainable.”

In summary, you can help move your spa ahead by having a quick reaction to financial benchmarks, focusing single-mindedly on your goals before introducing new products and services, concentrating on the external to guide you and energizing your team by setting realistic goals.

I’d love to hear how your business strategy has changed with the current economic climate. Take a minute to share your success strategies with me at

Annette Delagrange