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Designing for Dollars
By: Cathy Christensen
Posted: January 30, 2009, from the February 2009 issue of Skin Inc. magazine.
page 5 of 5
Water treatment rooms often can also pose a challenge to spa owners because clients may shy away from hydrotherapy, and the plumbing and water can be expensive. Don’t be rash when trying to figure out how to deal with them, however. “You don’t want to cut off your nose to spite your face. If you can ride it out, hydrotherapy might come back around and become one of your best revenue-producing treatments,” reminds Falk. Livening up your water treatment rooms may just involve a little creative marketing. “Consider offering a value-added experience at an inexpensive price to enhance body treatments, or schedule your hydrotherapy team members in two-to-four-hour increments, so they don’t have to keep changing clothes, saving time and money,” suggests Jones.
Another interesting way to make that type of space generate income is renting it out. “Ask yourself whether it can be rented to other people in the community for yoga classes, office gatherings or bridal showers if it can’t be turned back into a revenue-producing room,” suggests Falk.
The worst thing you can do is stop paying attention to the details that make your spa a special place for clients to visit. Spend the money you have saved for so long and get more bang for your buck when making enhancements and additions to your facility.
Also remember that if you lose that sanctuary-like feeling because of scuffed corners and ratty area rugs, you have lost your appeal—and will soon start losing your hard-earned clientele. Although you may be saddled with exotic rooms that offer little direct monetary value, make some changes and don’t give up.
Falk advises, “Look short term and long term—you don’t want to make any decisions that are going to hurt in the long run.” By combining creativity with common sense, you can make the spa design decisions that are right for your business now and in the future.