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Streamlining Software Selection

Steve Gomez January 2009 issue of Skin Inc. magazine
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People, and often business owners in particular, are always looking for the next best thing—the newest and most top-of-the-line gadgets with all the bells and whistles. But as consumers, people are bombarded on a daily basis with marketing and advertising campaigns telling of the newest and latest cutting-edge products and services. It can easily be enough to make your head spin, can’t it?

When it comes to making purchases, many people squeeze as little time as possible into doing the necessary research in order to make the most educated decisions. Software companies realize this customer spontaneity and market their software as the more convenient, timely and accessible product.

So as a spa owner looking for the best for your business, how do you dodge the hype to get the best software that will handle your needs? Creating a simple game plan beforehand can work wonders in making the process flow much more smoothly.

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