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Streamlining Software Selection

By: Steve Gomez
Posted: January 7, 2009, from the January 2009 issue of Skin Inc. magazine.
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Network. This can be one of the most important aspects of choosing new software. Start by calling other spa owners in your network and asking about their software. What are the benefits and drawbacks of their respective programs? This knowledge can help you avoid a lot of problems up-front.

Get involved. Don’t leave this choice to just anyone. Go online and research spa software programs yourself. By doing your homework, you can avoid the grief of having chosen the wrong software in the end.

Also, go to spa industry shows and participate in live demonstrations. Most of the companies that are serious about their software will be at these events, and they give you the perfect opportunity to play around, investigate and build a relationship with a potential software business partner.

Get back-up. After you purchase the software, will the company still be there for you? Ask for references of other spa owners who use the software you are interested in, and ask the software company how it plans to upgrade its current programs in the coming years. See what type of response you get. Does it know where it is deficient, where it wants to improve, and what it is looking to innovate?

One thing is for sure: Technology continues to improve year in and year out, and working with an innovative software company is crucial. Remember, you are making a huge investment of time and money into this, so you want to be sure you are working with a reputable company.