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You Have the Power to Drive Your Spa's Success
By: Lori Nestore
Posted: October 29, 2008
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Most clients have not lost their jobs; they have just stopped spreading out their money. If they have become married to the products at your spa and they feel they need to tighten up, it will start with services. So, if the better part of your income—80% or so—comes from treatments, your business will be among the first to feel the economic conditions.
If your business has slowed down, what creative ideas are you putting into place in order to bring in new clients? Are you pounding the pavement? Do you have the doors open? Music playing? Lovely smells enticing walk-ins? Are you networking with other businesses in your area? You cannot sit there and wait; you cannot talk endlessly about the bad economy; and you cannot even watch your investments every day. It just isn’t healthy. It’s like weighing yourself every day—it isn’t healthy!
From a financial standpoint, here’s a little tip. If you have credit cards (and really, who doesn’t?) and you use online banking, set up the payment schedule to be weekly. If you take your normal monthly payment, divide it by four and pay that amount weekly, your total will decrease at a much faster rate than if you make a larger monthly payment because you will be constantly decreasing the gross amount on which you are being charged interest.
Decide now if you want to keep your business open and thriving, and be cheerful and happy. The alternative is to close the doors before you lose everything. Is that really what you want to do? I think not.
To sum it up:
- Eat good food (good for you and tastes yummy)
- Turn off the news
- Read books, go to movies or both
- Go out to dinner as you did before
- Shop responsibly
- Be cheerful
- Entice new clients
- Adore your existing clients!
- Buy smart—if your company offers quantity discounts or free shipping at a certain dollar amount, do your best to buy that way. Every little bit helps.