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Designed for Success, Part 1

By: Annet King
Posted: June 23, 2008, from the May 2006 issue of Skin Inc. magazine.

page 3 of 6

• Surrender and escape

These are passive qualities that some would refer to as yin. They are classically feminine attributes and are antithetical to the sort of energy needed to make a sales center hum. In contrast, your retail area must feature the following attributes.

• Animated by music that is loud and energetic

• Brightly lit to maximize display areas

• Easy to restock and clean—often meaning the inclusion of hard surfaces