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Designed for Success, Part II
By: Annet King
Posted: June 23, 2008, from the June 2006 issue of Skin Inc. magazine.
page 4 of 4
But many other issues are far more subtle, and you can drive yourself mad when trying to make the right choices. Yes, wall colors matter. Yes, the length-to-width proportion of the treatment room matters. Yes, your selection of music matters. But, at the end of the day, it’s really about how you make your clients feel, as well as the results that you consistently deliver.
The most essential aspect of designing a successful spa is not a matter of hardware, how the lighting is arranged or whether the front door faces east. What matters most are you and your team. You can visit a facility that does everything right in terms of design and décor, but it can leave you feeling empty or annoyed because the energetic connection was not made, or because the professionalism of the team left something to be desired. Focus first on the vision and the mission. In fact, write them out with a broad-tipped black marker on a piece of cardboard, and lean it against the wall as you make your design decisions. Refer to it often, because when your vision and spirit guide every physical choice you make regarding your spa, you’ve got a synergetic synthesis for success.
Editor’s note: In the May 2006 issue of Skin Inc. magazine, Annet King addressed the challenge of designing both the retail space and the treatment area in a spa differently. This month, the second part of the article discusses the importance of color, treatment room layout, hygiene, client privacy and the spa team.