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Designed for Success, Part II

By: Annet King
Posted: June 23, 2008, from the June 2006 issue of Skin Inc. magazine.

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Likewise, the top of a client’s head, or crown chakra, virtually is enclosed and embraced by the therapist as she works. This means that the client’s energy is pouring through that crown area into the therapist’s energy center, which is ideal for a truly flowing exchange. This results in a satisfied client and a therapist who might be able to avoid the burnout that eliminates the career longevity of more than 95% of the professionals who enter the spa industry.

Keep it clean

Hygiene must be a primary concern to spa professionals, and, although this may seem to be only a maintenance issue, it really comes down to design. Often, clients become disenchanted with a spa if they perceive that it isn’t clean. Have you ever noticed how some rooms truly are easier to clean, and to keep clean, than others? Some seem to become magnets for clutter, while others remain more orderly. Much of this has to do with how the space is utilized. “Dead” space, which doesn’t experience activity, becomes messy. This type of area also tends to be neglected and, therefore, not be kept as tidy as other more accessible, visible areas.

Ideally, every inch of every square foot of a spa should be dollar-generating. Keep this in mind when you select and arrange the furniture—the equipment and furnishings will dictate how effectively you can use your space and how easily you can keep it sparkling clean.

Give your clients some space

There are a number of theories that can shape how spas are designed and built. One of these is that women don’t mind being naked in front of each other. It is presumptuous to create a facility with no sensitivity to the need or desire for privacy. The degree of this is not only personal, it’s also cultural. As the United States’ international society becomes more and more diverse in every way, it would be wise to consider that women from traditional ethnic cultures may not be so keen about having to traipse around undressed in front of strangers. Gowns, robes, partitions, screens—even the way to access showers and restrooms—all must be considered as methods to make clients feel comfortable and enjoy their experience.

“Building” relationships

If you are planning and designing a new facility, remodeling an existing space or simply establishing your skin care practice in a single room, remember that the most important part about the building process is not the structure itself, but the building of relationships. Everything matters all the time. Issues such as hygiene and safety are non-negotiable and are not subjective—a sink either is clean or it’s not.