Editor’s note: Terri A. Wojak will be presenting the class “Advanced Exfoliation Methods” during the Advanced Education Conference Program at Face & Body® Midwest, taking place at McCormick Place West in Chicago on March 22, 2014. Register today at www.FaceandBody.com/midwest!
As service providers, estheticians are often taught that the client is always right ... although it may not always be the case. There are old wives’ tales and myths that have been passed down for years and, regardless of the resources available, it is still common for clients to believe these misconceptions. How do skin care professionals combat these assumptions and teach clients once and for all what is known to be true? Instead of ignoring the client’s claims—no matter how persistent—proper education will prove your dedication to helping each individual achieve their goals.
“I want a treatment to remove my wrinkles.”
Wrinkles are brought about by age, genetics and environmental factors affecting the skin. Just as those wrinkles did not simply appear on the skin overnight, the same goes for trying to remove them. Unfortunately, there are many skin care professionals claiming to have a miracle product or service that will simply dissipate all signs of aging skin, including wrinkles. There are many esthetic treatments available that are effective in reducing the appearance of wrinkles; however, results can never be promised. Every person has distinctive skin and may react differently to skin rejuvenation methods. Cosmetic medical treatments, such as injectables, laser treatments and cosmetic surgery, are proven methods that reduce the visible signs of aging. In the medical field, wording for treatment results is strictly enforced. Clinically proven ingredients, including retinoids and alpha hydroxy acids (AHAs), are used in skin care products to decrease the appearance of fine lines and wrinkles. It is considered a success if wrinkles disappear with these methods, but it cannot be promised.