If you’ve ever been on a bad date, you know that not everyone is skilled at developing relationships. Skin care professionals, on the other hand, are naturals at this. Your role as a skin care professional often may feel like a balancing act between skin care advisor and best friend—or sometimes therapist. Many clients or potential clients will continue to return to you in spite of an inconvenient location or higher prices simply because they are comfortable with you. They trust you, they know you and they know that you know them. You are concerned about more than just their skin—you care about their lives.
Although this may seem like only a by-product of your work, relationships do sell. In light of the growing importance of an online presence, relationships contribute to your earnings, generating leads before you’ve even met potential clients. Social media has become a way of developing “pre-lationships.” People have the opportunity to connect and feel comfortable with you before ever stepping foot through your door.
So what does this mean for you? The online nature of today’s social-sphere can seem daunting; yet, it is necessary to compete in any modern market. Following is a breakdown of what you need to know about developing relationships through social media.